Hi, I’m Shaugat 👋
Digital Marketing & Growth Specialist
I turn marketing ideas into solid results with data-driven planning and effective project management.
Worked with
About Me
I’m a Digital Marketing & Growth Specialist working in the WordPress SaaS ecosystem, focused on driving growth through clear positioning, conversion-focused funnels, and lifecycle marketing—rather than vanity metrics.
Over the past few years at WPManageNinja, I’ve contributed to scaling a single SaaS product from 200K to 600K+ active installations. My work sits across acquisition, conversion, and retention: designing conversion funnels, building SEO-led demand, and creating onboarding and email flows that help users reach value faster and continue using the product.
I care deeply about how marketing connects to the product. That’s why I work closely with development and customer support teams, using real user feedback, product updates, and performance data to refine messaging, improve adoption, and support sustainable growth. I’m comfortable moving between strategy and hands-on execution, and I rely on data to guide decisions rather than assumptions.
Alongside my work, I’m continuing my graduate studies in Economic Behavior and Governance, which strengthens how I think about user behavior, decision-making, and long-term product growth.
200K → 600K+
Active Installations Scaled
WordPress Plugins
Ecosystem Focus
Fluent Forms
Current Product
My Expertise
Product-Led Marketing
Aligning marketing with the product, using feature releases, usage insights, and user feedback to drive adoption.
Data & Growth Analytics
Tracking what actually matters, turning data into insights that guide smarter marketing decisions.
Conversion Funnels
Designing landing pages and user journeys that turn visitors into users and users into loyal customers.
SEO & Organic Demand
Building long-term acquisition through product-led SEO content and strategic KW targeting.
Lifecycle & Email Marketing
Creating onboarding, retention, and re-engagement flows that help users reach value faster and stick longer.
Growth Strategy
Turning product potential into sustainable growth through brand positioning, and clear strategy.
Latest Insights
A Semester in 90 Minutes?
When I arrived in Germany last November to begin my second master’s in Economic Behaviour…
Leaving a Life I Owned
I had a good life in Bangladesh. Not the romanticized, struggle-glorified version people like to…
A Rickshaw Ride and the Price of Privilege
Yesterday, I watched a movie with a dear one. Then we headed to a posh…
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